LET’S TEST CUSTOM ICON
COPYWRITING | GRAPHIC DESIGN | CONTENT STRATEGY
Qual Chem is a supplier of custom-fit car wash chemistry. One call-to-action (CTA) we have developed for use in their marketing campaigns is the phrase “Let’s Test”. As Qual Chem continues to build out their social media marketing efforts, we developed a custom icon that can be used alongside other brand messaging to capture attention.
INITIAL CONCEPT
Early on, we decided to keep the design simple to place maximum emphasis on the CTA.
UPDATED CONCEPT
The new icon provides an opportunity to seamlessly incorporate the CTA into a wide range of pieces, building upon previous messaging.
INSTAGRAM POSTS
YOUTUBE THUMBNAIL IMAGES
